Mobile First insights
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Innovation & Insights Articles
29 articles about innovation & insights
Innovation and Insights
Innovation LabOur team of experts in:Mobile technologyDigitial advertisingMobile: The Next FrontierIt is a space that is...
Mobile First Insights - UK - 2016 Q2
Top Highlights from Q2 :DATAMobile users are spending nearly 10% more time each day in the most popular apps, and brands...
Special focus and feature stories
Africa - The State of Mobile AdvertisingAfrica is a land of contrasts. It is the world’s second-largest continent (after...
Mobile First Insights - Global - 2016 Q2
Top Highlights from Q2DATAMobile users are spending nearly 10% more time each day in the most popular apps, and brands i...
Mobile apps are the next generation of media companies
What does it mean to be mobile-first? It depends on who you ask. If you spoke with a creative agency, they would say it’...
Unifying Under the AdColony Brand Name
Today, we announced that starting in January 2017, Opera Mediaworks will unify under the AdColony brand name, allowing u...
Opera Mediaworks Innovation Lab
Periodic Table of InnovationsVoice RecognitionFirst launched in the fall of 2013 with two signature national brands —Jet...
State of mobile advertising - 2015 Q2 | operamediaworks.com
Android leads in traffic and revenue generation, but iOS is still on top for monetizationHighlights for the second Quart...
How touch has the power to capture and connect
Touch is the first sense that we develop, as infants, and it remains the most central to our emotional experiences throu...
3 mobile marketing takeaways from Google I/O
This week’s Google I/O conference just wrapped up, and we asked some of our top leaders to interpret what the tech giant...
Q1 Earnings: Opera Mediaworks delivers +41% Q1 growth and its 2nd consecutive $100M+ revenue quarter
Opera ASA, the parent company of Opera Mediaworks, reported its financial earnings today. The earnings numbers showed th...
Opera launches the world’s only 100% Instant-Play video exchange
OPERA LAUNCHES THE WORLD’S ONLY 100% INSTANT-PLAY VIDEO EXCHANGEThe two hottest areas of mobile advertising today are mo...
![THE POWER OF MOBILE IN U.S. POLITICS [INFOGRAPHIC]](https://operamediaworks.com/images/blogs/40.jpg)
THE POWER OF MOBILE IN U.S. POLITICS [INFOGRAPHIC]
With Election Day less than two months away, politicians have ramped up their ad spend in key swing states during this l...
![Mobile Shopping Hits the Mainstream in Europe [Infographic]](https://operamediaworks.com/images/blogs/33.jpg)
Mobile Shopping Hits the Mainstream in Europe [Infographic]
9 out of 10 millennials in UK prefer shopping on their mobile deviceIt’s no secret that mobile is quickly transitioning...
Native video ad study | operamediaworks.com
Opera Mediaworks and comScore release native video studyNew native video effectiveness study for auto-playing, in-feed e...
![Unwrapping Mobile Shopping Habits (2016 Holiday Edition) [Infographic]](https://operamediaworks.com/images/blogs/25.jpg)
Unwrapping Mobile Shopping Habits (2016 Holiday Edition) [Infographic]
UNWRAPPING MOBILE SHOPPING HABITS (2016 HOLIDAY EDITION) [INFOGRAPHIC]If you suspected that mobile devices would be one...
State of mobile advertising - Global - 2015 Q3 | operamediaworks.com
Apple regains no. 1 spot for revenue, fueled by video, tabletsAndroid leads in traffic, but falls back behind iOS for re...
APAC SMA 2015 - Q2 | operamediaworks.com
APAC: The State of Mobile Advertising - Q2, 2015In the past decade, Asia has stood out as a world leader in mobile innov...
Mobile First Insights - Global - 2016 Q1 | operamediaworks.com
INTRODUCTIONA quarterly mobile marketing report from Opera Mediaworks.The world’s highest quality mobile advertising and...
Global creative | operamediaworks.com
Where art and technology call homeOpera House is more than 60 creative innovators and mobile marketing masterminds sprea...
![MARCH MOBILE MADNESS [INFOGRAPHIC]](https://operamediaworks.com/images/blogs/24.jpg)
MARCH MOBILE MADNESS [INFOGRAPHIC]
Last year, TV viewership of the NCAA college basketball tournament – known commonly as March Madness – was the highest i...
SMA Q4 2014
Year closes out with Apple No. 1 for revenue, Android leading in trafficOver the course of 2014, there were significant...
SMA|Q3|14
Insights from Opera MediaworksHighlights for the third quarter of 2014Android keeps marching onStarting with the fourth...
SMA|Q4|14
Insights from Opera MediaworksHighlights for the third quarter of 2014Android keeps marching onStarting with the fourth...
INSIGHTS | STATE OF MOBILE ADVERTISING | FAQ
Highlights for the first quarter of 2014Android now the No. 1 device platformAsia solidifies its position in the global...
Android leads in traffic and revenue generation, but iOS is still on top for monetisation
The first and last app of the dayHow are consumers using mobile apps today? It is a question that everyone, from the adv...
Insights from Opera Mediaworks | The State of Mobile Advertising Q2 - 2013
To start, we’d like to note the tremendous growth within the mobile ad market in the one year since we first began publi...
State of Mobile Advertising | operamediaworks.com
Year closes out with Apple No. 1 for revenue, Android leading in trafficOver the course of 2014, there were significant...
