Mobile First Insights - UK - 2016 Q2

Top Highlights from Q2 :

DATA

Mobile users are spending nearly 10% more time each day in the most popular apps, and brands in the Retail, Food, Automotive and Technology industries are investing heavily in performance campaigns served to mobile devices.

TECHNOLOGY

Leveraging the native functionalities and targeting capabilities of mobile devices allows brand to make lasting connections with specific audiences. A robust SDK lets advertisers tap into that power.

CREATIVITY

Brand performance advertisers face a unique set of challenges when it comes to mobile creative, needing to think past their logo and put value front and centre to the user. What can traditional brand activity learn from. What can traditional brand activity learn from performance-based campaigns?

Download the 2016 Q2 UK MFI Report as a PDF