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Industry insight from Opera Mediaworks
Africa SMA

Africa is a land of contrasts. It is the world’s second-largest continent (after Asia), and home to the second-largest population — yet it only outpaces Antarctica and Oceania for per capita GDP1 and has struggled with internet adoption. Africa places last among all continents, with just 26.5 %2 of Africans having access to the web. Despite Africa’s economic challenges, its many countries are rapidly expanding internet adoption via users with mobile devices. Read on...


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About reports & methodology

Information contained in these reports is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers. The data presented represents traffic and monetization metrics and statistics compiled across multiple advertising campaigns delivered by us to our mobile publisher customers. The data includes ads requested from and delivered by us on behalf of multiple ad networks as well as directly sold campaigns created by our customers themselves. Country-level details are based on IP addresses of the originating ad requests as forwarded to us by our mobile publisher/app developer customers. Device details are similarly based on device user agents provided by these same customers.

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications