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Industry insight from Opera Mediaworks
Q1 2014

After taking over as the leading smartphone platform in Q4 of last year, Android is now the top smart device platform. Although still trailing iOS in terms of monetization, Android is making slow advancement in that category, as well. Last year at this time, Android accounted for 26.72% of revenue, compared to over 33% today. Most of this gain is at the expense of BlackBerry and Symbian. Read on...


Opera Mediaworks at a Glance

About reports & methodology

Information contained in these reports is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers. The data presented represents traffic and monetization metrics and statistics compiled across multiple advertising campaigns delivered by us to our mobile publisher customers. The data includes ads requested from and delivered by us on behalf of multiple ad networks as well as directly sold campaigns created by our customers themselves. Country-level details are based on IP addresses of the originating ad requests as forwarded to us by our mobile publisher/app developer customers. Device details are similarly based on device user agents provided by these same customers.

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications