Insights | State of Mobile Advertising | FAQ

Industry insight from Opera Mediaworks
State of Mobile Advertising

In Q2, we noted that 2014 was a big year for Asia, as it overtook Europe for the no. 2 spot for ad impressions. Year-over-year, it has nearly doubled its share, from 15.3% in Q3 2013 to the 27.4% it is today. However, revenue gains have been slower, from 4.9% last year to its current 8.4%. Europe generates a much higher percentage of revenue (17.3%), trailing just the United States for monetization potential. Read on...


Opera Mediaworks at a Glance

About reports & methodology

Information contained in these reports is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers. The data presented represents traffic and monetization metrics and statistics compiled across multiple advertising campaigns delivered by us to our mobile publisher customers. The data includes ads requested from and delivered by us on behalf of multiple ad networks as well as directly sold campaigns created by our customers themselves. Country-level details are based on IP addresses of the originating ad requests as forwarded to us by our mobile publisher/app developer customers. Device details are similarly based on device user agents provided by these same customers.

ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications