Publishers | operamediaworks.com

PUBLISHERS

Through technology, innovation, transparency and trust we make mobile advertising work

18 of the world’s top 25 Media companies are powered by Opera Mediaworks

Simplify

A single integrated interface to manage multiple campaigns and advertisers

Maintain control

Publishers have full visibility into ad placements

Tap into the trading desk

Gain access to over 175 demand sources for instant ad supply from the major global ad networks

Measure

Robust suite of reporting tools for all the standard metrics, plus some you didn’t know you needed

APP DEVELOPERS

SDKs and APIs

For ad enablement and analytics, with support for rich media

Choose your network

Test to find out which work best for you, then bundle their SDK for customized ad delivery

Maximize ad value

Pre-integrate with the world’s leading ad networks or sell your inventory directly

AdMarvel is the No. 1 choice of mobile ad server and mediation platform for today’s premium publishers and application developers

We enable mobile publishers and operators to easily source, provision, manage and track advertising from virtually any ad network or directly sourced demand.

Instant global ad supply

From over 120 integrated and certified demand partners, plus Opera’s own premium mobile ad networks, performance division and ad exchange.

Create, integrate, deliver

Manage direct-sold and house ad campaigns, serving display, rich media and video. Our full suite of campaign management tools allow you to upload creative and run campaigns with rich targeting, fully control campaigns and ads (schedule, prioritize, pause, etc.) and manage business rules such as campaign value, impression, click and frequency capping.

Mediation Optimizer

Automatically channel site traffic towards top performing ad networks and select (low priority) direct campaigns. Enable the AMO feature for all revenue-generating ad networks across geographical regions

Market leading APIs and SDK for Ad delivery - with Analytics

Implementation with a single SDK

Enables customers to source from multiple buyers, consolidate reporting into one interface and manage allocations from a central dashboard.

It does co-bundle certified 3rd-party SDKs as opposed to recommended server-side implementation.

For the mobile web

We use tag-based inventory creation for smartphone, tablet and interactive TV.

Reporting & Analytics - Turn insights into results

Achieve full transparency into your ad delivery system's end to end performance to tune your business and grow revenue

Audience Management

Private, management platform for your first-party data

Secure brokering of user-profiles and location data to deliver non-distinguishable user information for demographic and location targeting

Actively monitor and manage business rules and privacy policy to protect consumer privacy

Mobile and web controls to manage opt-in/opt-out

Session-based device and user profiles and privacy policies

Audit trails

Support and Certification – we are there for you, worldwide 24/7

Mutual understanding of ad provider and AdMarvel operating environment

Resolve complex integration issues, leading to higher delivery metrics

Perform engineering development for integration

Validate ad renders correctly using AdMarvel SDK

Test to ensure comparable request & impression metrics

Update operations processes