San Mateo, Calif. – Apr 01, 2014
Today, Opera Mediaworks pulled back the curtain on a project it has been working on vigorously for many months, an interactive mobile ad unit called Tap To Teleport.
The unit initially takes the form of a standard mobile banner, leaderboard or medium rectangle — but when the user “taps to teleport”, the smartphone or tablet scans the user’s body down to the subatomic level, cleverly circumventing the Heisenberg uncertainty principle by utilizing quantum-entangled particles.
It then annihilates the parts at Point A and then sends the scanned data to Point B to build the user back up, all in a fraction of second — which is essential for today’s on-the-go consumer.
According to sources within the company, the engineering team has never been happier, as they were finally able to use their brilliant minds and advanced degrees for something other than click-path tracking.
“No offense to Zuck, but who needs Oculus Rift and virtual reality when you have the ability to create, like, a REAL reality,” comments Melissa McMahon, Social Media Intern. “Will that quote work for your press release?” she adds.
Due to restrictions from the United States Department of Health and Human Services, Opera Mediaworks began testing the Tap To Teleport technology in international markets. China quickly jumped on board with the project and has also shown interest in being Opera’s commercial teleportation provider.
Testing of the ad unit quickly uncovered a clear demographic delineation.
“Unsurprisingly, the interaction rate on this new unit is particularly high among millennials,” says Mahi de Silva, CEO, Opera Mediaworks.
“We thought at first it was because they were generally unsatisfied with their job, apartment or relationship and wanted to quickly start over in a new, exciting place.
But, data revealed that it was really just so they could take a selfie with a palm tree in the background and post it on Facebook to make their friends TOTES JELLY.”
The company acknowledges potential obstacles to mainstream adoption of the mobile ad unit, such as the hefty $1.2M CPC and the 25-page disclaimer and Terms of Service that consumers must accept before embarking on their teleported journeys.
Still, Opera Mediaworks plans to submit the unit to the IAB to consider as a Mobile Rising Stars ad unit for 2014 and will move forward with a pilot program, with several brands participating. Opera Mediaworks will also experiment with a cost-per-completed-teleport (CPCT) model.
“Now, don’t quote me on this, but this new ad unit is effing rad,” says Scott Swanson, President, Global Advertising Sales, Opera Mediaworks. “It’s going to completely revolutionize the way people travel and interact with one another — and it’s going to make us gobs of money.”
Mark Slade, Managing Director, Europe for Opera Mediaworks, was unavailable for comment, having already teleported himself out of the London’s March nastiness to a far sunnier locale.
About Opera Mediaworks
Opera Mediaworks powers the mobile ad economy through technology innovation, transparency and trust, to create vibrant marketplaces for publishers and advertisers across the globe. This enables advertisers to efficiently reach their target audience and publishers to improve their monetization. Opera Mediaworks operates the world’s biggest brand-focused mobile ad network, serving 23 of the 25 top global brands. We also deliver the world's leading mobile ad server and monetization tools to 17 of the top 25 media companies worldwide. Our mission is to deliver relevance in the medium where it matters most -- on mobile devices.
Headquartered in Silicon Valley, California, Opera Mediaworks has offices in New York, United Kingdom, Argentina, Brazil, Mexico, India, Indonesia, Russia, Ukraine and Norway. Opera Mediaworks is a wholly-owned subsidiary of Opera Software ASA, which is listed on the Oslo Stock Exchange under the ticker symbol OPERA. Learn more about Opera Mediaworks at www.operamediaworks.com.