Industry insight from Opera Mediaworks

In this State of Mobile Advertising report, we continue to share data around global mobile ad traffic and monetization by device, geography and publisher category -- with some additional insights into trends in these areas that have emerged in the past year. This includes the Apple vs. Samsung battle for mobile traffic, seasonality in the American market and mobile ad benchmarks and most effective ad types. Read on...

About the report & methodology

Information contained in this report is based on aggregated information obtained from the Opera Mobile Ad Platform and Opera Mobile Ad Exchange servers. The data presented represents traffic and monetization metrics and statistics compiled across multiple advertising campaigns delivered by us to our mobile publisher customers. The data includes ads requested from and delivered by us on behalf of multiple ad networks as well as directly sold campaigns created by our customers themselves. Country-level details are based on IP addresses of the originating ad requests as forwarded to us by our mobile publisher/app developer customers. Device details are similarly based on device user agents provided by these same customers.

State of Mobile Advertising

SMA 2013, Q2
SMA 2013, Q1
SMA 2012, Q4