About Us | Press

Opera Mediaworks is the world’s leading mobile advertising platform, helping to power the global mobile economy. We improve advertising efficiency, through technology innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, an ad-serving and mediation platform; Mobile Theory, a premium mobile ad network in the US; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven mobile ad network. Opera Mediaworks serves major media companies, including AOL, Dictionary.com, Gannett, Hachette Filipacchi Media, Liberty Media, News Corp International, and Univision, as well as major advertisers such as CapitalOne, Chevrolet, eBay, Kellogg’s, Marriott, Microsoft and Siemens. Through innovations such as intelligent ad mediation, targeting, analytics and rich-media ad formats, Opera helped enable over $400 million in revenue for its customers in 2012. Opera Mediaworks is part of the Opera Group.


Mission and Vision

Mission: Make mobile and connected TV advertising work
Vision: Be the world’s leading mobile and connected TV advertising platform by improving efficiency through technology, innovation, transparency and trust thereby creating an open and vibrant marketplace for advertisers and publishers across the globe.
ad specifications IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal ad specifications
ad specifications
IAB Digital Video Ad Serving Template (VAST) Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal IAB Mobile Rich-media Ad Interface Definitions Compliance Seal
ad specifications